Latest Advice for Bank Website Managers and Marketers
Most credit union websites today are built on top of either commercial or open source content management systems. We performed an analysis of credit union websites throughout the country to identify which content management system each website is using and have identified the top five most popular commercial and open source content management systems credit union websites use as of October 2020.
Have you found that search engine optimization is frustrating, time consuming, and rarely delivers the results you hoped to achieve? SEO for banks and credit unions isn’t a waste of time, but most marketers are using tactics that do not align with the results they expect to achieve. To see a worthwhile return on your SEO investment, you need to first determine realistic objectives and then align tactics that will achieve them. In this post, we'll explore at a high level a few common unrealistic expectations and layout some simple steps to get started with search engine optimization.
If you're in charge of determining a budget for website development & ongoing management for a bank or credit union, the most critical success factor is ensuring you follow a reliable formula. One such formual is:
Reasonable Expectations + Reasonable Budget = Likely Success
“How much should this project cost?”
That’s an important question and it's critical that you involve the people most capable of answering that question accurately early in the process. In nearly all cases, you'll need key technical, creative, and management people with expertise in the technical processes, as well as the strategic & tactical goals of the organization to arrive at a reliable answer.