Top 5 Most Popular Content Management Systems for Credit Union Websites
Most credit union websites today are built on top of either commercial or open source content management systems. We performed an analysis of credit union websites throughout the country to identify which content management system each website is using and have identified the top five most popular commercial and open source content management systems credit union websites use as of October 2020.
Credit Unions Over $1 Billion in Assets
Among credit unions over one billion dollars in assets (our smallest group at only 358 credit unions), WordPress is the most popular with a 16% market share. One of our favorite enterprise platforms, Kentico CMS, occupies the second slot with 11% market share, with Drupal and Sitefinity close behind. In this group, there is a large number of different CMS platforms in play, so while WordPress is the most popular, big credit unions appear less likely than their smaller peers to choose it.
The five most popular content management systems for large credit unions are:
| # |
CMS |
CU Market Share |
Class |
Cost |
| 1 |
WordPress |
16% |
Open Source |
$0 - $250 |
| 2 |
Kentico |
11% |
Enterprise Commercial |
$10k annually |
| 3 |
Drupal |
9% |
Open Source |
$0 |
| 4 |
Sitefinity |
9% |
Enterprise Commercial |
$15k+ |
| 5 |
Sitecore |
3% |
Enterprise Commercial |
$40k+ |
Credit Unions Over $100 Million in Assets
WordPress is also the most popular CMS we identified in credit unions over $100 million in assets with 28% of the market in this much larger group. The other most popular CMS platforms in this group are all commercial, enterprise-class peers. Drupal and Joomla! were the only other open source CMS platforms in this category.
The five most popular content management systems for credit unions over $100 million in assets are:
| # |
CMS |
CU Market Share |
Class |
Cost |
| 1 |
WordPress |
28% |
Open Source |
$0 - $250 |
| 2 |
Kentico CMS |
7% |
Enterprise Commercial |
$10k annually |
| 3 |
Drupal |
5% |
Open Source |
$0 |
| 4 |
Sitefinity |
5% |
Enterprise Commercial |
$15k+ |
| 5 |
Joomla! |
5% |
Open Source |
$0 |
Credit Unions Between $50 and $100 Million in Assets
WordPress is the most popular CMS for credit unions in this size range, with approximately 40% of these 666 credit unions in this asset range running on this popular open source CMS.
The five most popular content management systems for this group of credit unions are:
| # |
CMS |
CU Market Share |
Class |
Cost |
| 1 |
WordPress |
40% |
Open Source |
$0 - $500 |
| 2 |
Squarespace |
12% |
Commercial |
$250 annually |
| 3 |
Joomla! |
3% |
Open Source |
$0 |
| 4 |
Kentico CMS |
2% |
Enterprise Commercial |
$10k annually |
| 5 |
Sitefinity |
2% |
Enterprise Commercial |
$15k+ |
